Synopsis: 94% of women in Sweden shave their private area.
The brief: Come up with a creative idea for online/offline campaign to help launch the
new intimate hygiene product line Intimate Care Products.
How we solved it
We solved this through a concept we called The Intimate Care Guide. A campaign site was created, where online users can win a shaving kit by creating their own 'Fiffi' online by using an interactive shaving demo.
My role in this was ideation, art direction and hands-on web design of the entire campaign microsite under supervision of the creative director. Did this at Akestam Holst.
This was a winner of the Eurobest Festival 2008 Use of Media Direct Response Digital Media in Stockholm 2008.