I’m a ardent Senior UX Designer and Art Director that has helped transform brands using beautiful, fun, functional design and digital campaigns since 2005.
I specialize in UX design & digital strategy, facilitation, insights, research & analysis, hypothesis, concepts, prototyping, UI, art direction, and creative leadership. I do it hands-on. I have been at this design game for a good twenty+ years, and have sharpened my skills working on over 200+ projects.
My role in design has been to find a balance between something that consumers, users or fans need, want and love to use, something that will make money for the client's business, and something that can be built with technology. When I find that balance, I then find innovative ideas.
I deliver clear and connected stories that will bring users closer to the product or service and deepen their engagement in the brand by delivering solutions that make a difference and added value.
With every project, I implement the highest standards of communication and collaboration, and I believe connecting the dots is the foundation of success​​​​​​​
Digital UX Strategy  •  Facilitation  •  Insights  •  Research & Analysis  •  Hypothesis, Concepts  •  Prototyping  •  Art Direction  •  Digital Interfaces  •  Creativity Leadership  •  Mentorship  •  Hands-on Design.
Some of the brands I've helped
Over the years, I have worked with amazing brands such as Chevrolet, Philips, Lufthansa, VW, Audi, Skoda, La Vache Qui Rit, NatGeo Arabia, AmEx, Gulf Air, Abu Dhabi Islamic Bank (ADIB), Viking Line, RFSU, BBVA, NEC, Sprite, Coca-Cola, Johnnie Walker, Dubai International Film Festival, Batelco, GS1, Strongbow, Apotek Hjärtat ICA (Sweden), Handelsbanken (Sweden)...
Different worlds, different experience
Working in Stockholm, Bahrain, and Dubai, for brands and organisations around the globe, taught me different insights. Working in different agencies, in different roles, brought different perspectives. Working remotely brought different ways of collaboration, project executions and client management.
Here in my portfolio, is where I tell all the stories behind those ideas. It’s a mix of work from digital ad campaigns to new brands I helped develop from the ground up, UX design cases to new products and services, from commissioned to non-commissioned.
This is my UX design process
I practice Design Thinking using the Double/Tribble Diamond framework for research, analysis, hypothesis, problem definition, prototypes, validation of the concept to design the right thing, design things right and deliver customer-centered solutions that can be measured and improved.  
I apply Design Thinking step-by-step throughout the design process in order to anticipate the results set in the scope of work.
The UX Strategy is fundamentally the most important part of any UX design project. It's a roadmap to success in achieving the objectives of the stakeholders triad, be it the business, the end-user and the product itself.
Key insights are vital to ensure the solution, design and strategy are based on unmet and unique user needs, pains, gains and expectations.
UX Design Project Scope
Design/Creative brief. Requirements. Rationale. Problem Definition. Constraints. Long-term goal. Timeline. Hypothesis. HMW's. Customer Journey Maps. MVP. Competitive Analysis. Wireframes. UI & Branding. Prototype. Style guide/Design System. User testing. KPI's.
Mentorship
Mentor at Rookieup and Interaction Design Foundation's (IxDF) Get A UX Job Bootcamp supporting newbies, path switchers and UX Design students in their career path.
Agencies
Ogilvy. Leo Burnett. Halvarsson. Currently at Queens Lab Stockhom.
Schools
Hyper Island, Stockholm. Texas Lutheran University, USA. Växjö University, Sweden.
Contact
Want to discuss a project, or a job opening? Get in touch with me +46 705590506, or send me an emailnamroud@gorguis.com
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