Gulf Air (largest airline network in the ME) - Sport Baggage Campaign
BRIEF: Develop a new concept for the new Sport Baggage global offer/campaign.
TARGET AUDIENCE: All sport people around the globe who travel with larger baggage.
SOLUTION: "I Fly Free". The tagline I Fly Free refers to the hero object in each ad,
humanizing the equipment by communicating the message directly, and visualizing
the idea in a unique and fresh way.
My role? Concept, tagline and Art Direction.
Agency: OgilvyOne, Bahrain

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