Case Study #BeatWorldHunger Social Media Campaign for The Hunger Project Sweden.
The overarching idea of this Social Media/Activation idea was based around the an insight 'Ask people to take a photo and no one will do that. But, if you give them a photo frame (branded physical cardboard-made) and they will start do magic.' So we gave passers-by a photo frame to then ask their friends to take a pic with it and then post it to Instagram, Facebook and Twitter. It did the trick.
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