The Coca-Cola Company. Promotion campaign for the 1 Litre Sprite bottle in Dubai, UAE, in Hinglish
TARGET AUDIENCE: Indian Labour workers. The promotion created a buzz among the targeted audience resulting in thousands of collected bottle caps during the campaign time period.
My role? Idea, storyboard and Art Direction.
Agency: OgilvyOne, Bahrain
In-store (exchange offices) print poster promoting the campaign