The annual story of Spanish bank giant BBVA in 2014. Using video and timelines as main elements in storytelling. The Spanish bank giant tells its story in 2014. An online annual report with storytelling involving interactive videos, timelines, visual narratives and interactive panels.
Increased readership and page views by 128%. Unique visitors by 72% compared to previous year.
My role? Concept and creative direction.
Official site: BBV in 2014