Philips Styleshaver – Men of Style Campaign (Middle East)
Launch of an integrated campaign for the brand new beard trimmer Philips Styleshaver in the Middle East. The campaign was executed on a microsite, iPhone and iPad app, Android app, Social media, print ads as well as OOH ads. Also in-store activations which included online registration and be part of the online experience as well as getting accustomed with the product in-store, touch and feel.

The brief
The brief was to create an integrated campaign launched across multiple online platforms as well as offline advertising and activations. The concept should have a creative outcome to engage the target audience of young Arabs who love to groom their beards. (Insight).

The Goal
The goal of the campaign was to create awareness around the new Philips Styleshaver and get young Arabian men to try the the Styleshaver.

The  solution
The creative team came up with an online experience where the user takes part in an artistic beard grooming contest. We collaborated with American digital artist Ryan Berger who developed an algorithm engine specifically for creating unique art for each individual user within the browser. The art was based on the shape of the beard and face, the quality, color and style of the hair. The artwork was sharable on Social Media platforms of course.

My role? 
Concept development. Art Direction. UX Design.

Agency: OgilvyOne, Dubai

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