Background
Modern day people are constantly on-the-go. They experience time is never enough to make daily cooking tasks conveniently and at hand.
Modern day people are constantly on-the-go. They experience time is never enough to make daily cooking tasks conveniently and at hand.
The brief
Create a iOS user experience for urban people on the run and a chance to cook and buy their favorite ingredients anywhere they are in USA.
The goal
Primary objective: Deliver a iOS app solution that match the needs and goals of young people who wants to get into home cooking in the fast lane.
Also, The Cooklist becomes the go-to app for purchasing groceries to cook your own meals conveniently within 24 months.
Expected outcome
Primarly 2000 monthly iOS app downlaods the first year.
Daily use of application by users.
Challenges
How to translate the user needs into viable business goals. Also, stakeholders alignment on product deisgn goals. How to overcome obstacles while processing throgh the project. Third party data and applications running smoothly...
How to translate the user needs into viable business goals. Also, stakeholders alignment on product deisgn goals. How to overcome obstacles while processing throgh the project. Third party data and applications running smoothly...
The problem statement
The most apparent problem for many people comes about how to cook a dish and where to buy the ingredients to cook that dish. It's a life distration from the daily rutines.
The questions to be asked were:
How might we make cooking less stressful for urban people on-the-go?
What triggers them to cook, and what dosen’t?
How might we make the user want to use the app?
What features would likely appeal to them, and make them come back to the app regularly?
So we started by asking what if we the user chooses a recepie and groceries and best nearby place before he or she even reaches the store?
The concept
Clearly, the main idea was to make the cooking experience a pleasurable task for people on the move. By removing any obstacles that might hinder the user to completing a desired action, the concept started to shaping. The user story needed to shift the focus from writing about features to discussing them from a user’s perspective.
Clearly, the main idea was to make the cooking experience a pleasurable task for people on the move. By removing any obstacles that might hinder the user to completing a desired action, the concept started to shaping. The user story needed to shift the focus from writing about features to discussing them from a user’s perspective.
So, it began… We conducted user interviews and online surveys to find out the pain points, what are the missing features, what they struggle with the most in existing apps in the market, and so fo forth...
Together with the client, the team created then user stories, customer journey maps and user personas. By doing so, the team was able to translate these into viable business goals and design an MVP, wireframes and set the information architecture (content and navigation).
We ran user tests to check the viability of the concept and get feedback for iterations and product improvements.
The design
I designed a modern interface that provides just that for a mobile experience; Browsing through different recipes, list of ingredients, and near-by grocery shop to buy those ingredients.
I designed a modern interface that provides just that for a mobile experience; Browsing through different recipes, list of ingredients, and near-by grocery shop to buy those ingredients.
As to the iOS app UX design and interactions; I combined both recognizable and new features and interactions. A record of previous purchases, place of purchase, and recipes was crucial for any success of the app.
Applying gamification and micro interactions to the user experience, added another level of seamless use of application and excitement.
Technology
The use of AI, Voice, Barcode, QR Code (scanning products) was at the heart of this concept.
The use of AI, Voice, Barcode, QR Code (scanning products) was at the heart of this concept.
By using voice in the iOS device to search, add grocery items and find nearest location (geolocation) to purchase those items. I wanted to push the user experience to elevate into a higher level of engagement.
My role and responsibilities
Research. Concept development and Prototype. Hands-on digital interface design.
Research. Concept development and Prototype. Hands-on digital interface design.
Design Thinking
We applied a Design Thinking approach to the work - a human-centered approach to be specific. Importantly, the design team pushed for an approach of the project which meant human driven — not data driven, meaning act thoutghfully and do the right thing, move fast and break things.
Workshops, CJMs and HMW's mashups
We also ran multiple rounds of workshops with key stakeholders including the user to make sure we were targeting the right pain points and answering the proper user needs. We did so by mapping multiple rounds of customer journeys and HMW's mashups towards greater user experience.
